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How Social Media Trends Can Influence Your SEO

Whether it’s participating in the latest challenge, using a trending TikTok sound, or putting your own spin on a viral recipe, we all know social media trends provide a great opportunity to spread brand awareness and grow your brand’s social media following. But they can also be utilized to boost search engine results, driving traffic […]

TikTok SEO: Understanding the TikTok Algorithm

TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app’s endless supply of videos. But for marketers, TikTok’s greatest asset lies in its algorithm. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. […]